The British Pharmacological Society held its annual Clinical Pharmacology Week between 10 - 14 October 2022. We carried out a social media awareness campaign to spread the message about clinical pharmacology, and the role it plays in healthcare. This included sharing video content with interviews from clinical member pharmacologists working in various fields, from NHS to industry.
We also celebrated the launch of the UK’s first MSc apprenticeship in Clinical Pharmacology, delivered by King's College London. The
Integrated Apprenticeship in Clinical Pharmacology programme has been developed by a panel of experts from within the pharmaceutical industry, the NHS, the Association of the British Pharmaceutical Industry, and the British Pharmacological Society.
Another success was our creation and distribution of a social media toolkit to our member networks, providing graphics and text to support engagement. Notably, the University of Liverpool used the branding from the toolkit to create cards to promote the work of their own clinical pharmacologists.
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Annual Review 2022