One of the best ways to engage any audience - including the next generation of pharmacologists - is by telling exciting stories that represent their experiences, hopes and desire for knowledge. In 2022, we at the British Pharmacological Society used our blog to publish short articles to inspire and educate, and showcase the diversity of experience of our pharmacology community. One highlight has been the development of our Unmet Health Needs series in the latter half of the year.
Our online magazine, Pharmacology Matters, is commissioning content related to meetings, and to wider pharmacological/societal topics, for example 'Pharmacology in the Metaverse', which was the most popular article of the August 2022 issue. We have recruited a new deputy editor whose clinical expertise will broaden the scope of Pharmacology Matters, increasing our reach and relevancy.
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